Digital Communication

The internet, social media and the media have now become an essential part of our everyday lives. Digital Communication is forever changing and evolving, with the sector becoming more dynamic and diverse in the way it creates and publishes digital content.

The Digital Communication pathway aims to provide staff with an understanding of how to communicate across various platforms, such as social media platforms and internet technologies, using new and exciting technologies to stay connected with others. It is important that staff are able to deliver quality content and information to a range of digital audiences in a way that is accessible and easy to navigate.

Upcoming Sessions

Presenting Yourself Online: Digital Footprint

It is important to be aware of your presence online, and to create a positive image of yourself for current and future employers to see. This session will help you to consider how to communicate effectively through a variety of digital tools to achieve this, as well as looking at the importance of online etiquette and online security.

Thursday 23rd May – 11am-12pm

Book your session on MyView here.

Twitter: Promotional Marketing

This session will introduce staff to online tools and strategies for creating engaging promotional material for Twitter. Social media is a key way to communicate with different audiences and it is important to know how to successfully create engaging promotional marketing material that will impact visual communications.

Wednesday 10th April – 3pm-4pm

Book your session on MyView here.

Digital Newsletters: Adobe Spark

This practical session will enable staff to create an eye-catching digital newsletter which can be shared online using Adobe Spark. Adobe Spark allows you to create your own unique and custom newsletter for your department or team in minutes, with a variety of templates, images, text and interactive features.

Tuesday 4th June – 2pm-3pm

Book your session on MyView here.

Digital Newsletters: MailChimp

This session aims to introduce staff to email marketing and how to make it exciting and eye-catching using MailChimp. By the end of the session staff will be able to create an email campaign using a variety of features (including text, images, links to websites and social media), send an email campaign to subscribers and track the success of the campaign.

Monday 3rd June – 3pm-4pm

Book your session on MyView here.

Whether you are an academic member of staff and want to use social media to connect with other academics and professionals in your field or you are a support member of staff looking to inform colleagues about new developments, then these sessions will give you an advantageous starting point to further improve your digital communication skills.

Digital Communication Badge

 

Don’t forget that you can now achieve a digital badge – so why not attend these sessions as part of this pathway?

 

 

Stay up-to-date with our latest developments on our blog and WIKI.

Photograph of Laura

 

Written by: Laura Riella

Digital Capabilities Coordinator

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