The main objective of the redesign was to include the :choice branding, and to create a consistent visual association with the printed prospectus. We hope to establish a look and feel that will continue in forthcoming marketing campaigns.
For this project we have collaborated with Splinter, a Liverpool based design agency. We now hopefully have a style guide that works online and in print, playing to the strengths of both mediums.
We have redeveloped the Study area of the site, News and Events, and the online prospectus:
Each area has a homepage with a relevant interface. Study for example is aimed at prospective students; it is for marketing the university and is very visual, highlighting the campus, facilities and student life. The Courses area only includes course specific search options, and information.
We would like every area of the site to have a strong and relevant homepage, this will be part of the next phase of the project.
Splinter have provided an interactive means of promoting Edge Hill’s facilities and quality of provision:
We are hoping to increase the amount of video, audio, and interactive media on the site. Again, this will be part of the ongoing project.