Choice Part 3: Design Objectives

Overview The main objective of the redesign was to include the :choice branding, and to create a consistent visual association with the printed prospectus. We hope to establish a look and feel that will continue in forthcoming marketing campaigns. For this project we have collaborated with Splinter, a Liverpool based design agency. We now hopefully […]

Those Weren’t the Days

Browsing the new undergraduate prospectus for 2008, it’s interesting comparing the content to that within the ‘Prospective Students’ area of the corporate website. A few years ago, the two were almost identical in terms of structure and text, but the content appearing online today is independent, written specifically for the web rather than merely ‘borrowed’ […]