Are you a Wonk?

Yesterday American University launched a new marketing campaign, American Wonks. They’ve released a very well produced video introducing the idea. It’s quite long but worth a watch: Obviously everyone in the video is very positive about the idea and their definition of wonk supports that: wonk | noun An intellectually curious person; expert in a […]

Case Conference Presentation

In July I delivered a presentation at the IWMW in York entitled “Let the students do the talking…” and yesterday I travelled to Edinburgh to deliver a varient of this at the annual CASE Conference. I was slightly anxious about telling Marketing and PR people to put everything in the hands of the students but […]

Write Articles, Not Blog Posting

The web guru Jackob Nielsen in a recent article is arguing that people should write articles and not quick blog posting entries, but he’s actually focusing on business blogging if they want to make money. Blog postings will always be commodity content: there’s a limit to the value you can provide with a short comment […]

A question of confidence?!

I will be giving a presentation at the IWMW in July entitled “Let the students do the talking…” and in advance of this Brian Kelly (UKOLN) asked me to write a blog post relating to my talk. When I submitted my abstract back in February I was thinking of social networking and collaborative tools and […]

Those Weren’t the Days

Browsing the new undergraduate prospectus for 2008, it’s interesting comparing the content to that within the ‘Prospective Students’ area of the corporate website. A few years ago, the two were almost identical in terms of structure and text, but the content appearing online today is independent, written specifically for the web rather than merely ‘borrowed’ […]