Yesterday American University launched a new marketing campaign, American Wonks. They’ve released a very well produced video introducing the idea. It’s quite long but worth a watch: Obviously everyone in the video is very positive about the idea and their definition of wonk supports that: wonk | noun An intellectually curious person; expert in a […]
Tag archives: Marketing
Handling sales calls
I receive quite a lot of sales calls and I’m certain I’m not handling them properly. The problem is that I’m probably not interested in what they’re trying to sell me yet I don’t want to miss out on something that could interest me. So generally I’ll ask them to email me some details and […]
Google Story in 2 minutes
A (very) quick look back at the Google story over the last 11 years. From Stanford to Mountain View and around the world, featuring many different products, starting with BackRub (Search) up to Go.. Excellent video covering the origins of the most powerful company in on-line media today.
Roy Bayfield at the TV advert filming
This filming of the new TV advert this weekend gave me another excuse to try out taking some video on our new Flip Video camera. I caught up with Mister Roy during filming in the University Library on Sunday.
Case Conference Presentation
In July I delivered a presentation at the IWMW in York entitled “Let the students do the talking…” and yesterday I travelled to Edinburgh to deliver a varient of this at the annual CASE Conference. I was slightly anxious about telling Marketing and PR people to put everything in the hands of the students but […]
Write Articles, Not Blog Posting
The web guru Jackob Nielsen in a recent article is arguing that people should write articles and not quick blog posting entries, but he’s actually focusing on business blogging if they want to make money. Blog postings will always be commodity content: there’s a limit to the value you can provide with a short comment […]
A question of confidence?!
I will be giving a presentation at the IWMW in July entitled “Let the students do the talking…” and in advance of this Brian Kelly (UKOLN) asked me to write a blog post relating to my talk. When I submitted my abstract back in February I was thinking of social networking and collaborative tools and […]
Can you find what you’re looking for?
Yesterday Sam and I went to a talk organised by MERIT and presented by Jan Klin titled “Advanced Search Engine Marketing – A Fast Track Approach to the Google Top Spot”. Now, I’d admit that I’ve always considered SEO a bit of a dark art and people specialising in it had something of the Derek […]
Those Weren’t the Days
Browsing the new undergraduate prospectus for 2008, it’s interesting comparing the content to that within the ‘Prospective Students’ area of the corporate website. A few years ago, the two were almost identical in terms of structure and text, but the content appearing online today is independent, written specifically for the web rather than merely ‘borrowed’ […]