Changes to the Design of our Corporate Site

Over the last 5 months the :choice brand has evolved, and we felt that the current design didn’t relate enough visually to the developing brand. The original concept of integrating the 2008 prospectus design and the corporate website design was sound. The prospectus has a visually bold magazine style; we hoped to develop a strong … Continue reading Changes to the Design of our Corporate Site

Choice Part 3: Design Objectives

Overview The main objective of the redesign was to include the :choice branding, and to create a consistent visual association with the printed prospectus. We hope to establish a look and feel that will continue in forthcoming marketing campaigns. For this project we have collaborated with Splinter, a Liverpool based design agency. We now hopefully … Continue reading Choice Part 3: Design Objectives

I’d Like to Teach the World to Sing (In Perfect Harmony)

Andy Clarke’s presentation at @media 2007 was concerned with international styles in web design, some interesting questions arose. I was interested in why designers felt that they needed to conform to an international design style rather than adapting regional traditions in design to the web. For example would an Italian designer look to adapt Giovanni … Continue reading I’d Like to Teach the World to Sing (In Perfect Harmony)