A/B testing the mega menu

This week we've started experimenting with A/B tests on elements of our site design. The first results are coming in and show us some small but not insignificant improvements can be made. Spot the difference in our mega menu: We've been testing how many people visit the Undergraduate homepage from the mega menu - Google … Continue reading A/B testing the mega menu

Write Articles, Not Blog Posting

The web guru Jackob Nielsen in a recent article is arguing that people should write articles and not quick blog posting entries, but he's actually focusing on business blogging if they want to make money. Blog postings will always be commodity content: there's a limit to the value you can provide with a short comment … Continue reading Write Articles, Not Blog Posting