A/B testing the mega menu

This week we’ve started experimenting with A/B tests on elements of our site design. The first results are coming in and show us some small but not insignificant improvements can be made. Spot the difference in our mega menu: We’ve been testing how many people visit the Undergraduate homepage from the mega menu – Google […]

Help test our website

As our new designs progress apace, we’re looking for some willing subjects to help us test the website. We’ll probably be trying a number of different techniques but essentially they involve trying out various things on the website and give us your feedback. So if you’re a student, member of staff, or even just have […]

Write Articles, Not Blog Posting

The web guru Jackob Nielsen in a recent article is arguing that people should write articles and not quick blog posting entries, but he’s actually focusing on business blogging if they want to make money. Blog postings will always be commodity content: there’s a limit to the value you can provide with a short comment […]