OMAC (Word)Pressing on

It's been a quiet few months on the Web Services blog but there's been load going on behind slightly ajar doors! In December we launched the Online Marketing and Communications (OMAC) Project with five strands: Site navigation, structure and homepage Academic department websites Marketing content Student recruitment and conversion Mobile and social media Over the … Continue reading OMAC (Word)Pressing on

Opening the (Flood)Gates

‘Mister’ Roy Bayfield reflects on empowerment of users Part of the next stage of evolution of the Edge Hill site will be greater distribution of direct content creation across academic departments. This won’t be some clunky CMS that costs a fortune, takes ages to implement, adds layers of semi-automated bureaucracy and then doesn’t work anyway. … Continue reading Opening the (Flood)Gates

Making the best use of the Information Screens

IT Services Information Screens (Digital Signage) are located in some of the most vibrant areas of Edge Hill’s campus. These screens are able to display announcements as well as play video clips such as the recruiting TV advertisement for the University. These signs improve communication as well as provide an important and compelling information resource, … Continue reading Making the best use of the Information Screens

What Matters in Digital Marketing

Guest blogger Roy Bayfield is Director of (deep breath) Corporate Communications and Student Recruitment at Edge Hill University, a department that enjoys a unique, symbiotic relationship with Web Services. Last month I spoke at the annual Effective Marketing in Higher Education conference in London. I’ve been going to things like this for 20 years now, … Continue reading What Matters in Digital Marketing