OMAC (Word)Pressing on

It’s been a quiet few months on the Web Services blog but there’s been load going on behind slightly ajar doors! In December we launched the Online Marketing and Communications (OMAC) Project with five strands: Site navigation, structure and homepage Academic department websites Marketing content Student recruitment and conversion Mobile and social media Over the […]

Opening the (Flood)Gates

‘Mister’ Roy Bayfield reflects on empowerment of users Part of the next stage of evolution of the Edge Hill site will be greater distribution of direct content creation across academic departments. This won’t be some clunky CMS that costs a fortune, takes ages to implement, adds layers of semi-automated bureaucracy and then doesn’t work anyway. […]

Are you a Wonk?

Yesterday American University launched a new marketing campaign, American Wonks. They’ve released a very well produced video introducing the idea. It’s quite long but worth a watch: Obviously everyone in the video is very positive about the idea and their definition of wonk supports that: wonk | noun An intellectually curious person; expert in a […]

125 by 125

Do you ever have really great ideas that on second thoughts are incredibly stupid?  Yeah, I have them all the time but usually I’m sensible enough not to tell anyone about them.  A month ago I was caught out by an email from Corporate Marketing Communications and Student Recruitment asking what people are doing for […]

Making the best use of the Information Screens

IT Services Information Screens (Digital Signage) are located in some of the most vibrant areas of Edge Hill’s campus. These screens are able to display announcements as well as play video clips such as the recruiting TV advertisement for the University. These signs improve communication as well as provide an important and compelling information resource, […]