Opening the (Flood)Gates

‘Mister’ Roy Bayfield reflects on empowerment of users Part of the next stage of evolution of the Edge Hill site will be greater distribution of direct content creation across academic departments. This won’t be some clunky CMS that costs a fortune, takes ages to implement, adds layers of semi-automated bureaucracy and then doesn’t work anyway. … Continue reading Opening the (Flood)Gates

What Matters in Digital Marketing

Guest blogger Roy Bayfield is Director of (deep breath) Corporate Communications and Student Recruitment at Edge Hill University, a department that enjoys a unique, symbiotic relationship with Web Services. Last month I spoke at the annual Effective Marketing in Higher Education conference in London. I’ve been going to things like this for 20 years now, … Continue reading What Matters in Digital Marketing