Event Tracking with Google Analytics

  Previously we’ve showed how we’re starting to make use of A/B testing to measure the proposed improvements to our site. We’ve also started using other more advanced features of Google Analytics on our site. The problem comes from some of our designs which use JavaScript to create advanced designs. The homepage for example has […]

WordPress 3.3

We’ve just upgraded WordPress to version 3.3 on the blogs.edgehill.ac.uk site. Take a look at some of the new features: If everything goes well we will be upgrading WordPress-powered sites on the corporate website early in the new year, ignoring this helpful advice from Twitter 🙂 https://twitter.com/lgladdy/statuses/146142135954051072

A/B testing the mega menu

This week we’ve started experimenting with A/B tests on elements of our site design. The first results are coming in and show us some small but not insignificant improvements can be made. Spot the difference in our mega menu: We’ve been testing how many people visit the Undergraduate homepage from the mega menu – Google […]