OMAC Buzz Words

17Tuesday saw the first meeting of OMAC – the Online Marketing and Communications project that will, over the coming months, address a wide variety of issues with our main external website. As Roy will explain in a post on Monday, part of this involves opening up the website to more contributors which means a whole world of terminology for users to learn.

A few of these came up in the first meeting so let’s go over them!

Tags

These are keywords attached to bits of information to aid navigation, categorisation of searching across a set of documents. We’ve been using tags on our website for several years and they’re pretty embedded into the site from videos and courses to news and events, everything is tagged. We also use tags to link parts of the site together. For example a department will list all news stories with a particular tag.

Andy Davies wrote a pretty comprehensive post about tags including an explanation of tag clouds and machine or triple tags.

Vanity URLs

I don’t think this term came up in this week’s OMAC meeting but it’s one of my biggest regrets from my time working at Edge Hill. Wikipedia defines Vanity URLs like this:

A vanity URL is a URL or domain name, created to point to something to which it is related and indicated in the name of the URL. In many cases this is done by a company to point to a specific product or advertising campaign microsite. In theory, vanity URLs are creatively linked to something making them easier to remember than a more random link.

In our case, the term more typically refers to a short web address. For department sites, it’s the address their site is accessible at, for example www.edgehill.ac.uk/education – while others may be created for a specific event or course and redirect deep into the site.

Read more about how our URLs are structured in this series of posts.

Creeping Personalisation

Another term I introduced to Edge Hill and cringe whenever I hear it, creeping personalisation refers to the practice of building up a profile of a user in a piecemeal way. It may be that to register users only need enter their name and an email address and as they start to use the site extra information is collected.

Mega Menus

I covered this pretty thoroughly last year. but it’s something we’re moving forward with testing.

Mega or “Fat” Footers

At the other end of the page is a trend towards having larger footers able to provide more structure to links within them, perhaps with more overtly useful information than the types of link currently present.

The web is full of buzz words and odd terminology but we’re always here to guide users around what they need to know.

More about OMAC soon!