A Brief Look at Tomorrow

the number 4

Over the next year we will be looking at ways to improve the corporate website; including a hard look at the design and structure.

We are currently focussing on our top-end homepages, and approaching them independently; rather than applying a uniform concept to all of them – like with our current grid. This is so we can focus on the client, and identify their narrative as a user. In plain English this means: look at what you want; send you to where you want to go; and show you some interesting stuff on the way.

About Interesting Stuff

It’s been long established that online users don’t sit and studiously read long pages of text; they intuitively fix upon interesting content, and ignore the peripherals.

The key is to have enough types of content to engage each user at whatever point in the story they’re at: for example it could be someone seeking a virtual tour of the campus, or a committed applicant making a decision on a course combination.

We intend to mix authoritative writing and strong imagery with relevant news and events, videos, student profiles, blog posts, and galleries. We want to combine formal and informal voices with contrasting media, to appeal to different needs and tastes.

What I’m doing as part of the process

Following on from initial conversations, I’ve been putting together a series of monochrome wireframes, so we have something visual to refer to in forthcoming meetings. We hope these will lead to healthy debate, and help decision making.

We will continue with a group approach when addressing navigation and design concepts. I’m expecting a lot of creative input from our team and corporate marketing, and I’m feeling very positive about the project.