Yesterday I noticed Google’s latest incremental feature on their search results page. It’s not long since they launched full results search as you type and now highlighting a search result pops up a thumbnail preview of the page.
This means people will be able to judge the contents of a site before they even get there making it even more important that we make an impression, and now in a small image where text can’t be easily read.
It does however provide an opportunity to show that there is extra content if we were to push “below the fold”, that is make our homepage longer so that not all the content appeared without scrolling.
Technically it’s quite an interesting implementation. They’re using data URLs to put the image content into a single request and long pages are broken into several sections each up to 405 pixels high.