Over the last 5 months the :choice brand has evolved, and we felt that the current design didn’t relate enough visually to the developing brand.
The original concept of integrating the 2008 prospectus design and the corporate website design was sound. The prospectus has a visually bold magazine style; we hoped to develop a strong set of sub -homepages that mirrored this, the final pages however, lacked the impact of the printed ones.
New Sub-homepage layouts
We have worked with Creative Services to develop a grid-based layout that plays to the strengths of the web rather than print, which can be applied to our homepages. One of the primary :choice brand values emphasises the use of excellent imagery, we now have a measured, spatially uncluttered environment to fulfill this.
The grid works as a design pattern that can be applied to faculty and departmental websites, and can be easily adapted by other members of the Web Services.
example: Study Homepage
Video and audio, image galleries, and staff and student profiles will feature in a panel with the My:Choice branding, which was established throughout the prospectus. This emphasises the experience of the individual at Edge Hill University, and also brings together multimedia content into a standardised interface.
example: Biology Course Page
The Futura font family is integral to the :choice brand. We have decided to use Futura Book Uppercase and Futura Bold Uppercase for headings. They are perfect for the web as they are clear at 72dpi and at smaller sizes.
example: Corporate Homepage
We hope that you like the improvements, feel free to leave a comment.