Occasionally Microsoft comes out with some really interesting stuff. The Break Up, and the accompanying blog show that at least parts of Microsoft are thinking right. But while the video is fine and all that, perhaps more interesting is the fact that the blog uses WordPress.com rather than Microsoft’s own platforms, video is hosted by a third party service and the blogger writes a strange mix of independent and official.
How believable is such a site? Is it really more convincing that the official sites or are people wise to underground marketing now?