The web guru Jackob Nielsen in a recent article is arguing that people should write articles and not quick blog posting entries, but he’s actually focusing on business blogging if they want to make money.
Blog postings will always be commodity content: there’s a limit to the value you can provide with a short comment on somebody else’s work. Such postings are good for generating controversy and short-term traffic, and they’re definitely easy to write. But they don’t build sustainable value. Think of how disappointing it feels when you’re searching for something and get directed to short postings in the middle of a debate that occurred years before, and is thus irrelevant.
Read his article ‘Write Articles, Not Blog Posting‘ , as the way he handles the matter is quite interesting and he’s backed his argument with some impressive stats.