What an Olympic Games it has been. Congratulations to London 2012! I was lucky enough to be at every rowing, canoeing and some of the kayaking events due to my Job at ‘Eton Dorney Rowing Lake’ and wow. It was phenomenal. The atmosphere was amazing and as a GB resident – I felt proud!
But as we say goodbye to London 2012, we say goodbye to some of the best adverts, the best campaigns, the best sponsors and some of the best rivalry.
So, released just before the Olympics Opening Ceremony and filmed in various locations with ‘London’ in the name – whilst avoiding our Capital ‘London’ and avoiding breaking the rules was the Nike Advert. Focussed at Athletes and sports, it was very clearly centred to focus on London 2012 without mentioning it. If they had mentioned it, it would have been illegal and ‘Ambush Marketing.’ Luckily for them they were very clever and avoided any major backlash. But wow is this controversially close to ambush marketing the official sponsors – Adidas!