Today we had a Lecture about rebranding an already well established brand but in a different way.
The brand we looked at was Pot Noodle who have been using the slogan ‘The Slag of all Snacks’ to imply the illicit underlying sexiness, dirtiness and filth related to the brand.
Here is an existing advert for the brand:
We’ve been working on this and pushing the boundaries, with the implications of sex still intact. We’ve used the room door number ’69’ (for obvious reasons) and put a sign on the door saying…
“Do Not Disturb. Pot Noodle in process’