Conducting Focus Group Research
Tuesday 4 February 2020, 13:00-15:00
The session will introduce new academic staff or those new to research to some of the key aspects of Focus Group Methodology. The sessions will also enable participants to gain some experience of looking at a focus group transcript and thinking about the advantages and disadvantages of using this method for their own academic research.
At the end of session you will have:
- a greater understanding of focus groups as a qualitative method
- experience of reviewing a focus group transcript
- enhanced your ability to identify the advantages and disadvantages of collecting data using Focus Groups