One of the Android’s features is its Googlemapping, GPS and compass features, which proved useful in finding the venue. The Athenauem is sign-free on the outside, apart from some Greek letters set into the doorstep – a bit like the fraternity houses I’ve seen in American films. Inside, any resemblance to such things ceases, as one is confronted by statues, wood panelling and the magnificent sweeping staircase where (as I learned) Dickens once had a famous reconciliation with Thackeray.
I had stressed about the dress code, checking repeatedly that I had a tie with me with the paranoia of someone about to emigrate checking their passport. Judging by the assorted jeans, open-necked shirts and jacket-free torsos around the place I needn’t have worried – shorts and the ‘Vive l’anarchie’ t-shirt I had slept in would have done at a pinch…
Our morning exploring the digital landscape was very fruitful. From a mixture of agency presentations and university case studies I learned useful stuff about mobile marketing, the relationship between search and online display ads, uses of student ambassadors in forums… all practical things to take away. I am glad sessions like this have progressed beyond the ‘here’s what social networking is – we need to think about whether to engage with it’ stage.
And I recommend the club claret.