Reading this blog post by Alison Gow, ‘Exec Editor, digital, for the Liverpool Echo and Liverpool Daily Post’, had me literally jumping out my chair and punching the air in ecstatic agreement.
‘Five phrases to outlaw in newsrooms‘ is about the need for newspaper staff to engage with online and social media more wholeheartedly, playfully, routinely and naturally. Go on, read it – here’s another link.
I don’t work in a newspaper so why should I care? Well, my job and those of my team involve having good conversations with a multitide of audiences, and online is where a lot of these conversations can and should happen. Video clips, tweets and blog posts need to be as fluently, frequently and fluidly produced as chats in the corridor, emails and handshakes. So at least four of the five ‘Alison’ phrases should be outlawed in my area too. (Get tweeting, folks! And expect a Flip camera in your in tray.)
Perhaps no surprise that a journalism article should resonate with PR (the Good Witch is after all related to the Wicked ones.) I’m sure the issue of people not ‘getting’ online is important in other areas too – send smoke signals if you agree…