Looking at my diary, I have booked to attend three seminars about online media marketing for HE over the next couple of months. I started thinking about a mildly satirical piece on this – how despite the Internet we’re still catching real trains, meeting in real function rooms, drinking real coffee. But then I thought – what’s wrong with that? Isn’t that how it should be?
Sure, online media and virtual environments mean it is possible to interact in ways that don’t involve a ‘fleshmeet’. There are new ways of doing things without meeting up, such socialising, learning, buying stuff – meaning fewer real-world encounters. But the new channels also create new ways for people to meet in reality – meaning additional real-world encounters. The forthcoming Twestivals around the globe – where Twitter users will attend events with music and various kinds of fun and frolic – are a great example. (There’s one in Liverpool if you fancy it.)