Greener marketing

Along with many organisations, we’re doing lots of things in a greener way than before. Our low carbon funding is a big example; the appearance of plastic bottle banks a more modest one. But what can marketing do? We’re trying for greener production of our Prospectus – the annual launch of tons of paper on the world offers scope for greener materials and processes. Freebies like carrier bags and pens can be degradable and recycled. And no more badges made from depleted uranium could be a good move. But these feel like small beer somehow – maybe the marketing process itself can be greened…

I’m looking forward to reading John Grant’s new book, The Green Marketing Manifesto, to see if it sparks any ideas…

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