Advertising on Web 2.0

The ‘Empire Strikes back’ post on Web Services links to a great movie about traditional advertising not cutting it in the Web 2.0 world.

When it comes to ‘advertising’ a university, the movie below is hard to beat. Watch it, it’s worth it – if you go to YouTube and see the views (1m+) and favourites (4000+) you’ll see at a glance how really interesting non-advertising content can raise the profile of a university.

And here I am, giving it yet another viral push…