It’s a word we’ve heard before, but one which we continually tend to ignore, as if it’s a rather confusing fly buzzing quietly in the background.
So what does it actually mean, to use as applicants, students, graduates, even employees?
Well, if we look at it closer, we realise we’re already doing it without even noticing.
Events such as the one I went to today, the Manchester Graduate Fair, are great opportunities to talk to recruiters / universities at stands. UCAS and Higher Education fairs, for example, offer you an opportunity to speak to people you might actually be working with in a couple of years time.
But that’s not to say that it’s easy.
And it comes in many forms. There are lots of ways to build your contacts, get yourself noticed, add people to your address book. Twitter (http://twitter.com) is proving to be an even bigger networking tool than anyone could have imagined. Keep your updates about boozing last night to Facebook, and post about how you’re interested in the ‘current social climate’ to Twitter, and who knows, you might just get yourself a few followers.
Business cards, CVs, even stickers might pick you out from the crowd when you’re after that job, too. And even though it sounds rather parent-like, a business card doesn’t have to be a piece of white card with your details on. It could (and should) reflect your unique personality.
Anyway, I’m sorry it’s a dull one today. My brain is buzzing with phrases like ‘Tell us about yourself’ and ‘Why do you want to work for Kellogg’s?’.
On a lighter note, I went to see Derren Brown at The Lowry, Salford last Friday.
I’m still trying to work out how he did half of that utter trickery, five days later.