I’m more of an academic person than an “entrepreneur” or “music producer”; However, I do try to engage with as much music industry practice as I can. This post outlines the activities I do around my Uni course, that are related to the subject I study – Cultural Studies. Uni life is not all essays and presentations (although I like doing essays and presentations 🙂 ) !
My record label
I was inspired to set up my own record label when I heard two music technology students set one up as a final year project, and that label was seriously well done in my opinion (shame it’s no longer active but the inspiration is still there). Mine is called Melted Leather Records (I’m not putting in a link as I’m not self advertising) which pushes niche genres (ie music you’ve probably never heard of like chiptune, breakcore, dark pop ect) to a wider audience – the idea is that a genre goes from invisible to visible, so if listeners like that music then they can seek out more of it which (in theory) encourages sustainability in the music world. This year I finish organising the label’s debut release compilation which saw me building rapport with artists I have never met before (one was overseas), handling budgets and encouraging everyone to pull their weight. Bear in mind this is way easier said than done. While I’m not a big fan of the law and finance aspects of enterprise (like negotiating funding & fees, working out contracts ect.), I really like the relationship management and creative marketing aspects. Problems are regularly occurring, but it’s awesome when I find ways to solve those problems. I have no idea how long my label will last, but even if it does fade after one or two releases at least I have some business experience to impress future employers.
Uni record label
Speaking of record labels, the University finally has there own! It’s called The Label Recordings, and it’s managed by EHU lecturers and marketing staff, and run by students. From what I know, they are scouting for an artist to sign – preferably a band so they can organise live tours and recordings. I’m more of an observer than an actual participant as of course I am busy with my own label, however I am positive that the label can bring great music to audiences and good experience to it’s contributors.
I am also trying to be more active in the field of music production. I think production work is one of those things where everything is difficult and trap filled, but when all the knowledge is gained then everything is more straight forward. I am working on an EP for my course but I hope to make two more before the end of the semester. I want to try a little live performance as well as apparently it’s great… but we’ll see about that…
So I hope this gives some inspiration to participate in other projects around your Uni course – hopefully those activities will complement your CV and really impress potential graduate employers.