A Week in the Life of an Advertising Student!

dscf1116Today I thought I’d share a little insight as to what its like being a second year Advertising Student! Although the style and nature of the course is really fast paced and forever changing I thought I’d just show you what a typical week is like, so enjoy!

Monday- Up early on a monday morning ready for my 9.30am lecture, a lot of coffee is usually involved!! On Mondays I have a TV Advertising module, which involves picking a campaign and producing a full length creative piece of film advertising. It’s really exciting, we usually start the session looking at inspiring things to get us motivated, for example this week we watched all the ads that were realised in the US on Superbowl Night! We then got into our groups and started the creative process which involved post it notes, brain storming and more coffee!

Tuesday- Tuesdays are another early start, I’m up and in my design skills and technology workshop by 10am where we learn how to use all the Adobe software! At the moment we’re also learning things for the TV module such as editing film, camera equipment and filming techniques. In the afternoon I have Industry Portfolio where we’re learning how to brand ourselves, this is my favourite module at the moment as I’m really starting to learn where I want to go with my career!

Wednesday– DAY OFF!! Days off usually consist of working on projects, you never know when inspiration may come so we tend to set days off aside to just casually work on projects and getting inspiration from here, there and everywhere!

Thursday – Psychology and Persuasion lecture, this was a module I picked because I was really interested in the topics. At the moment were looking into the Language of Persuasion and how and why certain speeches are successful! – Emma Watson is my current idol!

Friday- Another day off!! I usually take Fridays to work on projects with my group or work on my own projects. For example this week I took friday to work on my own illustration projects, because I just really enjoy it and its good to have a variety of things to put in your portfolio!! Below is what I worked on last friday!

Hope this is insightful for some of you and shows what a week is like as a creative student!

Illustration portrait caitlin


Should you have experience before starting your course?

In my first year of 6th form I had no clue what the hell I was going to do with my life after I finished. In fact, even by the start of the second year I still didn’t really know. I loved all my A-Levels – English, Art and Design and Performing Arts, but wasn’t sure I could see a career path at the end that was right for me, and wasn’t sure I wanted to specialise in any of those areas at University. It wasn’t until I was flicking through prospectuses that I finally saw something that caught my eye and combined a good level of art direction, creative writing and business – Advertising.

The fundamental idea of it really excited me, all the modules sounded right up my street, they were exciting and creative but all with a purpose, which really caught my attention. But to be honest it was a subject I knew very little about. I’d never studied media or marketing business modules, so although it sounded like a subject I could do, I didn’t really have much of a clue, which is why I went looking for some experience.
I started by asking friends and family if they knew anyone I could shadow, and slowly started to contact more people until I was finally offered a weeks experience in Berlin!

The week I spent there was so valuable, I learnt so much in such a short space of time, and really made me excited to start a course and career in advertising. It was such an eye opener, although it wasn’t something I needed to get onto the course, it really made me understand the industry, and by the time I started the course I could really relate everything I was learning back into the industry.

Being pro active and really getting excited about what you will be learning about at university is so beneficial. Even if you just spend one day over summer shadowing someone, I would really recommend it!

This is a little video from Saatchi and Saatchi Berlin, where I was lucky enough to get work experience!

5 Things all Creative Students should have on their Xmas List!

Today I decided to share my top 5 things you should come to university equipped with if your studying a creative degree!

1 and 2. Sharpies and a Huge Sketch Book! – I could not have predicted how attached I am to sharpies right now! I literally have one in all of my handbags and a pencil case full of them! When studying a creative course it is sometimes much easier to visualise what your trying to say in a quick messy sketch rather than written down on paper or spoken in words. ‘Scamps’ (which are just quick sketches of an advertising design) will be a word you will quickly come accustom to and you will be doing at least 20 a day by the end of the first week!

3. A Note Pad – You never know at what time of day a good idea might hit you. Its impossible to lock yourself in your room and force yourself to come up with a ground breaking good idea. So the best thing to do is just go out and not think about it at all and more often that not, an idea will just come! Inspiration is not usual found stuck between 4 walls.

4. Inspiration – Ok, so technically you can’t buy inspiration for Christmas but there are loads of places I go searching for it. If there was one books I was going to recommend it would be: Hey Whipple Squeeze This by Luke Sullivan. Excuse the crazy name, but this book is literally the advertising bible! Other places I go searching for inspiration include http://www.pinterest.com

5. Finally An Open Mind – Sorry I realise you can’t exactly buy this on the high street either, but when you work in a creative team it is so important to keep an open mind in order to collaborate and think up amazing ideas. No idea is a bad one, some just work better than others and some just need polishing up, so never dismiss an idea too quickly.

So basically turn up on your first day with a sharpie and sketch book a note pad, and an open mind full of inspiration and your well on your way to being a pro in industry!
Hope this helps some of you!