Stephanie’s Blog – The Break-Up!!

This week we had personal tutorials at University instead of lectures which was good fun because it gave me some time to sit and talk to my Lecturer on an informal level about all my issues, where I am and what I am focussing on at the moment! So as I am working on my final Portfolio of University (that is terrifying) I have set myself goals to achieve… I have been researching companies to write about in my portfolio and set myself briefs for. Looking into the target market, the brand analysis, tone of voice of the brand and the brand perception I have looked into the relationship between the advertiser (or brand) and the consumers.

Whilst doing this, my brother sent me a video which is both funny and relevant! It is also very true… Brands and Advertisers know so much yet so little about their consumers…

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