Last week I went to the TAG Swap Shop at Uclan. The event was organised by the TAG team and attended by over 18 JISC funded projects across the country.
Initially the projects introduced themselves and asked to highlight any issues that we have experienced and what issues we are hoping to explore at the event. The remainder of the day was dedicated to “world cafe and speed dating”. Here we were able to speak to colleagues who were working on similar projects.
6 areas were identified for discussion -Student Engagement, Staff Engagement, Platform used, Content (creating content / resources or encouraging students to produce content), Sustainability and Miscellaneous.
This part of the day was the most beneficial as I was able to talk and exchange ideas with colleagues across the University sector. I came away with new ideas and concepts that could be used within our project. The most notable observation was that every University in attendance was trying to engage their students using web and media and were trying the same web content that we are hoping to apply to our site. It was nice to know that we are on the right lines!
- Action Group for the JISC project met up for discussion
- After discussion with the Action group we have now identified a process that illustrates the 1st year experience – from expression of interest to enrolment.
- The phases diagram (until we come up with a better title!) shows the student journey and the focus for each phase that we can feed into the journey.
Entering into the 1st year experience.
- After deciding on the phases we are now looking into existing content and potential content to plug into the CRM system.
Following on from the concept of adapting and adding value to the existing EHU website HI we have decided to strap this idea
Reason for this is that the Uni has just invested in a new CRM system. The HI website will probably have a complete upgrade.
The CRM system will provide a tool that will allow the Student Recruitment Team to better manage relationships between the University and the potential student and to be able to successfully and efficiently deliver communications to a target audience.
Based on this new system we have now decided to work in collaboration with Recruitment and Marketing to see if we can feed content into the site which directly relates to our brief from JISC.
We can plug the type of resources and processes we have been harvesting. Students will see these in relation to the following phases (phase discussion and decisions to follow).