Making the best use of the Information Screens

Digital SignageIT Services Information Screens (Digital Signage) are located in some of the most vibrant areas of Edge Hill’s campus. These screens are able to display announcements as well as play video clips such as the recruiting TV advertisement for the University.

These signs improve communication as well as provide an important and compelling information resource, a real opportunity to capture the imagination of viewers.

What Can Be Displayed?

The screens can be used for advertising events, displaying University information such as: Conferences, Seminars, Awards, Special Events, Faculty recognition, Community information i.e. Rose Theatre, Sporting Edge and much more.

The information on the Digital Screens differs from other communication mediums such as websites, (newspapers), posters, circulars, TV and other types of advertising, as each medium is unique in what a viewer is typically doing when they see messages. Web users interact with the information by clicking, TV viewers are sitting and flicking within the channels, (newspaper) readers are flipping pages, etc.

DS viewers are typically on the move from one place to another or involved on some other activities such as eating, studying or resting. Therefore they will only see your message for a few seconds as they won’t stand in front of the screen waiting to read all the information on them.

The content is most effective when it is clear; fewer words are better combined with a clear headline and/or an eye-catching graphic. The best messages present basic information and ask for action in a succinct and direct manner. The duration (i.e. length) of a message should be in the context of the viewing time and the overall playloop time.

“Content” messages are composed according to a style guide that assures that branding and messaging are suitable and the presentation through fonts and colours are “professional” looking and compelling.

Communications objectives are achieved based on information presented along with a “Call to Action” implicitly or explicitly directing a viewer to do something such as “plan to attend”, “visit the site,” “remember”, “take note”, register, visit, dial, etc…

For more information please contact: webteam@edgehill.ac.uk. Web services will initially request 2 weeks notice where possible and may not be able to accommodate a late submission so please plan accordingly. Events must be advertise at least 4 weeks before they are taking place.