More on OpenSocial

It seems that Google had more up their sleeves than the early announcements that leaked out. Today they added MySpace, Bebo and Six Apart (of Moveable Type, LiveJournal, TypePad and Vox fame) to the list of relatively minor players. MySpace announced back in June that they’re looking to open up and it would appear that this deal with Google goes back over a year.

This significantly increases the potential market for the OpenSocial platform and will be a definite draw to developers looking to engage with MySpace and Bebo users. This is unlikely to change my personal views on either of these sites but by having a standard API to write for it removes the problems of having to pander to NewsCorp’s whims.

Alison commented yesterday about Facebook’s next move:

I’ll be interested to see how long it is before Facebook choose to support Open Social… surely that’s the next obvious step for them?!

I’m more tempted to agree now, but it’s still not a given. Facebook are saying they’ve not been asked to join, itself not a great surprise but Google won’t be able to stop Facebook from joining in once the API is released. A bigger factor is perhaps Facebook’s plans for their Social Advertising Network. If they see OpenSocial as an opportunity to push targetted adverts out on competitor’s sites through embedded applications then there’s a strong financial motivation to join in.