In July I delivered a presentation at the IWMW in York entitled “Let the students do the talking…” and yesterday I travelled to Edinburgh to deliver a varient of this at the annual CASE Conference.
I was slightly anxious about telling Marketing and PR people to put everything in the hands of the students but was delighted at the positive response I had to what I had to say.
After speaking with colleagues who attended the full event it seems the Web 2.0 buzz has well and truly captured the imagination of those in the Marketing and PR world and people do seem read and willing to embrace the online trends and work with them.
I believe my slides will be available on the CASE Conference website shortly but for anyone who wishes to see them they’re on slideshare too.
One thing that I have taken away from both conferences is that our ‘hybrid’ approach to a Web Service (with my own role informally split between IT Services and Corporate Marketing) is quite unique but it’s really worked for us and has allowed us to develop services from different perspectives.