Ah, Valentines Day – a marketer’s dream – a season when people will by anything as long as it’s pink and padded – another mass feeding frenzy co-opting most of the population.
However one online retailer is obviously aiming for a more restricted market, judging by this email:
‘If your loved one enjoys exquisite luxury, has a passion for historical and artistic beauty and appreciates true quality, we have the perfect Valentines gifts for you’
So many qualifiers! This is a hard ad to live up to. Presumably if your significant other doesn’t live up to all of these characteristics you may as well go to Kwik Save.